Hau Nguyen
Founder of Waebox Media and National Park Shops. Ten-plus years designing, shipping, and operating consumer-facing products around content, commerce, and the outdoors.
About
I've spent the last decade building digital products at the intersection of content and commerce. My day job is running Waebox Media, a small agency in Saigon that ships fast, opinionated websites and the back-office tools that keep them running.
Outside agency work, I run National Park Shops, a long-form publication and Amazon Associates storefront for U.S. national parks. It's where I get to mix the things I love: writing, the outdoors, and figuring out how independent publishers can still make a living on the open web.
I write about all of it here — software craft, AI in production, building distributed teams, and the occasional dispatch from a trail.
Projects
Editorial + affiliate site for U.S. national parks
Long-form guides, gear reviews, and a hand-curated Amazon storefront. Powered by Next.js, a custom Express API, and a Claude-driven AI agent that suggests products and chats with visitors.
Boutique digital agency in Saigon
We build small but ambitious websites for independent publishers and DTC brands — design, engineering, and ongoing care. Most projects ship in weeks, not quarters.
AI assistants that live inside our clients' sites
A reusable chat + content-generation layer powered by Anthropic Claude. Each deployment grounds the model in the client's catalog so suggestions cite real posts and products instead of hallucinating.
Notes
Contact
Best for project inquiries, collaboration, or a thoughtful question. I read every email; replies usually take a day or two.